Seller Tales / Topic — Conversion optimization
Conversion optimization
Conversion optimization looks at why a busy store can still make no money. More sessions only pay when each visit converts, and a small lift in conversion rate changes the profit on every order you already get. The guides in this topic cover auditing a store for leaks — traffic, conversion, or margin — and the basics of how conversion rate interacts with unit economics, so you fix the line that actually moves your number.
Guides
12 guides N°001 Conversion optimization Checkout.liquid Is Dying: A Non-Plus Merchant Guide A breakdown of what changed and why it matters. Read → N°002 Conversion optimization Non-Plus Stores Face Mandatory Checkout Migration What this means for your store. Read → N°003 Conversion optimization Post-Purchase Tracking Will Break Unless You Do This A breakdown of what changed and why it matters. Read → N°004 Conversion optimization Your Tracking Scripts Will Stop Working on August 26 Here is what you need to know. Read → N°005 Conversion optimization August 26: The Day Shopify Rewrites Your Checkout My experience and what I learned. Read → N°006 Conversion optimization How to Check If Your Store Will Be Auto-Upgraded The practical implications for Shopify merchants. Read → N°007 Conversion optimization The August 28 Checkout Apocalypse Nobody Is Talking About Here is what you need to know. Read → N°008 Conversion optimization August Deadlines: Scripts, Checkout, Address Blockers — All at Once What this means for your store. Read → N°009 Conversion optimization Checkout UI Extensions: Plus-Only Features You Cannot Use A breakdown of what changed and why it matters. Read → N°010 Conversion optimization What Shopify Sellers Are Complaining About Right Now A roundup of real pain points bubbling up in seller communities this month — from the scripts deprecation disaster to the never-ending app billing confusion. Read → N°011 Conversion optimization Upgrading to Shopify's New Checkout: 3 Bugs That Cost Me 20% of Orders After the forced migration to Checkout Extensibility, three silent bugs slipped through testing and cost me nearly $2,000 in lost orders. Here's exactly what br Read → N°012 Conversion optimization August 28, 2026: The Day Shopify Rewrites Every Non-Plus Checkout Your tracking pixels, affiliate scripts, and post-purchase upsells will silently stop working. Here's exactly who is affected, what changes, and the migration c Read →
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