Seller Tales / Topic — Traffic acquisition
Traffic acquisition
Traffic acquisition guides judge every channel by what it costs to earn an order, not by the visits it sends. The working number is your break-even point: return on ad spend counted with cost of goods included, cost per acquisition checked before you scale ads, and channels compared on the profit they return. Paid and organic both get measured the same way, so a channel that looks busy on a dashboard still has to pay for itself in the per-order math.
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